Logistics at a Crossroads

Episode 5: Predicting the Unpredictable – Why AI Is Now Critical to Freight Strategy

Regina

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In this episode, Gia explores the hard truth behind logistics planning in an age of uncertainty. From economic whiplash to climate disruptions, “business as usual” no longer applies—and AI is stepping in to help teams forecast, adapt, and survive.

But here’s the catch: while AI offers powerful tools, too many frontline workers are still expected to execute shifting plans with only part of the picture. This episode dives into what happens when tech outpaces communication—and why “just adapt” is not a strategy.

📦 Topics Covered:

  • The rise of AI-powered forecasting in logistics
  • Why traditional planning cycles are breaking down
  • Real-world disconnects between modeling and execution
  • The emotional toll of being left out of strategic conversations
  • How AI can amplify—not replace—the human side of freight

🔁 For the planners, dispatchers, schedulers, and yard crews who are always told to “make it work”—this one’s for you.

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📬 Want to connect?
Find me on LinkedIn: linkedin.com/in/reginahunter
Visit the blog: giakat.blogspot.com

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